Pals.

What do a Triceratops and a Caterpillar have in common (besides their long names)? They are Pals!

Based in Brooklyn, NY, our story began in college, where we initially met. The year after graduation, we decided to open a little gift company with the simple goal of producing products that make people happy.

Initially, we made colorful mismatched mittens and then due to demand we moved to socks that came as opposing enemy pairs known as Vs. Stuff. Everyone liked them and we did too, but something was missing. We wanted our products to be an extension of our beliefs — that befriending someone who seems different and classically opposite from you is one of the most rewarding experiences you can have in life. What if we flipped our original idea to stand for ‘defeeting the norm’ and becoming friends instead of mortal enemies?

In mid 2015, the fun open-minded families we see every day inspired us to re-brand as Pals Socks, and we feel lucky to live in such a diverse, creative and interesting community. Thank you to everyone who has supported us along the way!

For now, both brands are available until all vs.stuff has sold out, which may be a while.