Meet the Wholesale Baby Team

Wholesale Baby requires an amazing team to run smoothly and ensure we are always available to support you.

Meet the Team

Owner – Tracey Churchill

Meet the Team at Wholesale Baby - Tracey Churchill

Tracey manages and oversees every aspect of the business from admin to sales to accounting.

Tracey’s previous experience has seen 8+ years as a specialty online retail baby and kids store including wholesale. Tracey has extensive prior experience in different fields such as Event Management, Marketing, Administration & Secretarial, Sales, Retail, Hospitality and Gaming in a number of different industries.

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Supporters – Trent, Kaden and Scarlet Dixon

Tracey Churchill and Trent Dixon Family Collage 2016

Trent helps out with the business after hours, during his holidays and around family life, Trent is a great support for Tracey and the business.

Trent’s experience has seen 10+ years full-time as a National Account Manager and Queensland Sales Representative for an international company, as well as many years of experience in different fields such as Sales, Retail, Merchandising and Warehousing.

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Kaden (born 2011) and Scarlet (born 2013) are often seen product testing and “helping” out, as kids do…


Clerk – Melissa

Meet the Team at Wholesale Baby - Melissa

Melissa started with Little People and Me (sister company to Wholesale Baby) in late 2016. Melissa works a couple of days a week in everything admin and support and you will often see her working on Wholesale Baby projects as well.

Melissa has a lovely husband and two beautiful children, Tate (born 2011) and Evie (born 2015).

Melissa’s experience has seen 6+ years as a Brand Representative and Admin for GHD, as well as many years of experience in different fields such as Sales, Retail, Administration and Hairdressing.


Wholesale Baby also outsources parts of the day to day running of the business to supporters and professionals. Inclusive of some amazing people:

  • Geoff Franklin, formally Exist Online, Geoff is a long term friend but best of all he has an amazing eye for design and detail. Geoff is our Website designer, Hosting provider, Domain provider and also provides some graphic design work. Geoff now works for SBIM with all services now through this company but still in the trusty hands of Geoff.
  • Conetix provides quality website hosting, VPS and web security all directly from Australia. From 2018 Conetix has taken on our hosting. If you are looking for a company you can trust then ask us for a direct referral to Conetix.
  • Nicole from LBM Designs and Kirk KLDesign are both absolutely lovely people, providing affordable graphic design work.
  • Melinda from Little Biz Keeper keeps us in line for everything bookkeeping as well as providing financial mentoring.
  • Nicole McIver: Admin and support, Wholesale support and just a wonderful person to have a think tank with.